Hotel Hell ( Air Date 2012-08-13 ) Genre Reality category. Overview "Chef Gordon Ramsay, along with a team of hospitality experts, travels the country applying his high standards to struggling hotels, motels, and bed and breakfasts in an effort to get the owners and staff to turn their establishments around. Ramsay's signature no-holds-barred style will make it clear to those he coaches that there is no place for dirty rooms or incompetent staff if one hopes to remain in business.".